The app that we built is called Shero. It is inspired by a Maya Angelou quote that says “How important it is for us to recognize and celebrate our heroes and sheroes!”. This app is for people (especially women) who find themselves in need of inspiration, when facing a problem at work or in their personal lives. You are taken through a brief set of questions that lead to a result, which is a successful woman and a quote related to the topic you chose.
I wanted this app to have a presidential feel, which is why I chose this color pallet. But I also wanted it to be more contemporary and playful, so I used a slab serif for the primary type and chose vibrant colors to highlight important elements.
I down saved all images for web before handing them over to my Rails partner. I wanted each photo and quote to stand out, as they are the main focus of this app.